Sell for the Best Price

Selling Coastal Real Estate

Marketing Plan

There is a lot of competition in the Ocean City real estate market and it is imperative that your listing stand out from the other homes and condos on the market.  Today's real estate market requires a broad spectrum of advertising, executed in a coordinated manner in order to maximize the number of serious Buyers, showings and offers you attract.  Below is an overview of the marketing materials and services that I provide for each of the real estate listings that I represent.

Marketing Elements

The first step in the process is to create all of the marketing elements that will be utilized throughout the marketing campaign for your home.  This important first step makes sure these marketing elements are available when your home first hits the market, ensuring it makes a strong first impression on prospective Buyers.

  • Professional Photography
    • Buyers consistently rate property photos as one of the most important factors in determining which properties they decide to look at.  Numerous studies have shown that a listing's photos have a considerable impact on the number of showings, time on market and quality of offers the Seller receives.  I will have professional, high-quality photos shot of the interior and exterior of your home, which will then be utilized throughout the entire marketing campaign for your home's listing.
  • Interactive 3-D Virtual Tour
    • Photos are static elements that can only go so far in providing Buyers with the true feel and flow of a property.  My immersive 3-D virtual tours enable Buyers to tour your property online at anytime and interact with it much as if they were physically walking through it.  These interactive 3-D virtual tours are especially useful in a second home market like Ocean City, Maryland.
  • Aerial Photos
    • Real estate in Ocean City and the surrounding areas benefits from beautiful surroundings and views.  In an effort to capitalize on this I have aerial drone photos shot for all of my listings.  These aerial photos are stunning and captivate Buyer's interest, showing-off the true scale of a property and its location.
  • Studio Quality Video
    • Consumers love video as it is easy to view on a variety of devices and provides a lot of information in a short amount of time.  I will have a studio-quality video created for your listing that highlights all of the interior and exterior spaces.  The video will then be utilized throughout the entire marketing campaign for your listing, truly making it stand out from the competition.
  • Exclusive Listing Website
    • I will create a website dedicated exclusively to your property that highlights all of the marketing materials referenced here.  The exclusive listing website will only feature your listing with no other distracting property searches or competing properties.  The website will have its own unique web address, making it easily accessible and shareable with interested Buyers.  The exclusive listing website is a versatile tool that will be utilized throughout your home's marketing campaign.
  • Multiple Listing Service
    • The Multiple Listing Service (MLS) is the property database that is used by real estate agents to research available listings and information for their clients.  The MLS is also the data source for property information on public real estate websites like Zillow and  We will accurately and thoroughly enter your listing in to the MLS with detailed property descriptions, full listing details and all of the marketing materials referenced here.

Marketing Exposure

  • Database Marketing
    • My extensive database has hundreds of active Buyers, many of which are looking for a property similar to yours.  This is a considerable marketing advantage that I possess in the Ocean City real estate market.  I am able to search my database and narrow it down to specific Buyers that are a good match for your home.  I will then email your new listing directly to these Buyers and follow-up with those that show interest.
  • Targeted Social Media Ads
    • I create targeted social media ads for all of my new listings that I am able to deliver specifically to people that have been on my websites looking at homes similar to yours.  This is high-level marketing that can only be done based on the large amount of website traffic I receive, which few if any other agents in the Ocean City real estate market can replicate.
  • New Listing Email
    • There are dozens of property transactions that run through the MLS everyday and it easy for a good, new listing to get lost in the shuffle.  Rather than waiting for an agent with a qualified Buyer to see your listing, I send it directly to them.  I create dynamic new listing announcement emails for my listings that are sent to the real estate agents working in the Ocean City real estate market.
  • Direct Mail Campaigns
    • Current property owners and their friends and family purchase a considerable number of the properties that are sold each year in this area.  In an effort to capitalize on this I will run a "Just Listed" direct mail campaign in the market areas surrounding your home.  The large, glossy, full-color postcards feature full listing details and multiple contact points for interested parties to get additional information on your home.
  • Listing Syndication
    • Through strategic agreements Coastal Life Realty Group has in place your listing will be featured on dozens of real estate websites across the Internet.  This will include popular portal sites like Zillow and, as well as the national brokerage sites like Coldwell Banker, Berkshire Hathaway, Remax and more.  If it is a real estate website that matters, your home listing will be featured on it.
  • "Coming Soon" Promotion
    • In anticipation of your listing going live on the market I will execute my "coming soon" marketing strategy.  This marketing plan will generate a lot of initial interest in your property, which will ultimately lead to a considerable number of showings when your home first goes live on the market.  This campaign creates the " fear of missing out" mentality in Buyers, which is critical to strong offers and a successful sale.

Internet Exposure

In order to succeed in today's real estate market you must choose an agent that has a strong online presence.  Virtually all Buyers begin their real estate search online, especially in a second-home market like Ocean City.  If you choose an agent with a strong online presence, your home listing will miss out on a considerable amount of exposure and opportunities.  I have established a dominant online presence that is complemented by a comprehensive online marketing strategy.  Search for anything pertaining to real estate in the Ocean City real estate market area and you will land on one of my websites:


These websites average over 35,000 visits per month and your listing will be prominently featured on all of them.  From this website traffic I also generate hundreds of real estate leads each month with motivated Buyers that are looking for properties similar to yours.

Marketing Presence

  • Custom Signage
    • In the Ocean City real estate market a lot of people drive through the areas that are of interest to them, looking for available properties.  I utilize high-quality, custom signage to grab their attention and let them know that your property is for sale.  My property signage features several different contact points for interested parties to get additional information on your listing based upon their communication preference.  I have several different signage options available depending on your property's requirements.  
  • High Quality Brochure
    • Buyers will look at several properties in a day and after awhile they start to blend together and get confusing.  My high-quality property brochures ensure this doesn't happen and makes your listing stand out from the competition.  These full-color brochures are printed on thick card stock and feature several high-quality images, detailed property descriptions and the web address to your property's exclusive listing website.  When Buyers are analyzing their options at the end of their property tour this brochure ensures your listing is not forgotten.  
  • Exclusive Web Address
    • Your property's exclusive listing website is a great place for interested Buyers to get additional information on your listing.  I will have an exclusive web address and a custom sign rider created for your property's listing website.  The custom sign rider will be posted on-site and the exclusive web address will be used throughout the entire marketing campaign.  Interested parties can visit your property's website from their phone, tablet or computer and view the listing's photos, property details, virtual tour and more.

This marketing plan employs proven systems, tactics and resources to actively market and sell your home.  It ensures your listing shows its best, stands out from the competition and attracts considerable attention from prospective Buyers in the market.  This leads to qualified showing activity and strong offers on your home, which ultimately results in it selling for the highest price possible within a reasonable amount of time.  If you have any other questions or would like to discuss the sale of your home in greater detail feel free to contact me directly anytime at 443-614-9179 or via email