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There is a lot of competition in today's real estate market. Buyer's are searching for homes on a variety of platforms and have access to more information than ever. Successfully selling a home in today's real estate market requires an omnichannel marketing approach that is executed in a coordinated manner. This omnichannel approach is proven to maximize the number of serious Buyers, showings and offers you receive. It is imperative that you choose a real estate agent with this type of marketing plan in place to ensure your home stands out from the other homes on the market. Below is an overview of the marketing plan that I utilize for all of the home listings that I represent. This is a proven marketing plan that will maximize your home's value and result in a successful sale.
The first step in the marketing process is to create all of the materials that will be used throughout the marketing plan. Having these marketing materials available when your home goes on the market will ensure your new listing makes a strong first impression on the active Buyers in the market. Taking the time to create these materials and market your home properly from the outset will ultimately generate a faster sale at a higher price.
Once all of the marketing materials are created I will enter your listing in the Multiple Listing Service (MLS) and take it live on the market. The MLS is the primary database that is used by real estate agents to research available listings and property information for their clients. The MLS is also the primary data source for property information on public real estate websites like Zillow, Realtor.com and all of the franchise brokerage websites. All real estate agents will enter your listing into the MLS, but most will enter it haphazardly. Overlooking and rushing this crucial step leads to a number of missed opportunities and a poor first impression on prospective Buyers. I have a systematic process in place for accurately and thoroughly inputting my listings into the MLS with full listing details, detailed property descriptions and all of the marketing materials referenced here. This process ensures your new listing is complete, looks its best and makes a strong first impression on prospective Buyers and their real estate agents regardless of which platform they are viewing it on.
It is imperative in today's real estate market to choose a real estate agent that possesses a strong online presence. Virtually all Buyers begin their real estate search online, especially in a second home market like Ocean City. If you choose an agent without a strong online presence your home listing will miss out on a considerable amount of marketing exposure.
I have established a dominant online marketing presence in the Ocean City real estate market that is complemented by a comprehensive online marketing strategy. Search for anything pertaining to real estate in Ocean City or the surrounding areas and you will likely land on one of my websites:
These websites average over 37,000 visits per month and your home listing will be prominently featured on all of them. I also generate hundreds of active real estate Buyer leads from this website traffic each month. These are motivated Buyers, many of which are looking for homes similar to yours. All online inquiries on your home will be followed up with promptly and thoroughly.
The high-quality custom signage that I utilize captures Buyer's attention and lets them know that your home is for sale. The signage features several different contact points for interested Buyers to get additional information about your property based on their communication preference. I have several different signage options to choose from based on your property type, preference and HOA requirements.
Your property's exclusive listing website is a great place for interested Buyers to get additional information on your listing. I will have a dedicated web address and custom sign rider created for your home's website. The sign rider will be posted onsite and the exclusive web address will be used throughout your home's entire marketing campaign. Interested Buyers can visit your property's website from their phone, tablet or computer and view the photos, property details, virtual tour, listing video and more.
Buyers will look at several properties in a day and after a while they start to lose track of them. The high-quality brochures that I provide at your listing ensure this doesn't happen and makes your listing stand out from the competition. These full-color brochures are printed on thick card stock and feature several high-quality images, detailed property description and the website address of your property's exclusive listing website.
There is a lot of competition in the Ocean City real estate market and it is imperative that your listing stand out from the other homes and condos on the market. Today's real estate market requires a broad spectrum of advertising, executed in a coordinated manner in order to maximize the number of serious Buyers, showings and offers you attract. Below is an overview of the marketing materials and services that I provide for each of the real estate listings that I represent.
The first step in the process is to create all of the marketing elements that will be utilized throughout the marketing campaign for your home. This important first step makes sure these marketing elements are available when your home first hits the market, ensuring it makes a strong first impression on prospective Buyers.
In order to succeed in today's real estate market you must choose an agent that has a strong online presence. Virtually all Buyers begin their real estate search online, especially in a second-home market like Ocean City. If you choose an agent with a strong online presence, your home listing will miss out on a considerable amount of exposure and opportunities. I have established a dominant online presence that is complemented by a comprehensive online marketing strategy. Search for anything pertaining to real estate in the Ocean City real estate market area and you will land on one of my websites:
These websites average over 35,000 visits per month and your listing will be prominently featured on all of them. From this website traffic I also generate hundreds of real estate leads each month with motivated Buyers that are looking for properties similar to yours.
This marketing plan employs proven systems, tactics and resources to actively market and sell your home. It ensures your listing shows its best, stands out from the competition and attracts considerable attention from prospective Buyers in the market. This leads to qualified showing activity and strong offers on your home, which ultimately results in it selling for the highest price possible within a reasonable amount of time. If you have any other questions or would like to discuss the sale of your home in greater detail feel free to contact me directly anytime at 443-614-9179 or via email.
Successful real estate sales are all about momentum and good opportunities need to be capitalized on. Choose a local, full-time real estate agent that will proactively look for qualified Buyers for your home and promptly follow-up on all inquiries. You will also want to ensure that they have a system in place to keep your home properly positioned in the market and you up-to-date on its status at all times.
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As a lifelong resident of the Ocean City area I am uniquely positioned to provide local market insight and knowledge to my clients that few other Realtors working the coastal Maryland real estate market can offer. Having lived and owned real estate in a majority of the areas that make up the Ocean City real estate market I have a clear understanding of the benefits and unique nuances of each community. This local market knowledge and experience will prove to be invaluable throughout the process of selling your coastal Maryland home.
I have the experience, market knowledge, workflows, marketing plan and support team in place to ensure you have a seamless real estate transaction from our first conversation all the way through to the closing table. The processes I utilize simplify the home selling process, make it more efficient and help to ensure my client's accomplish their real estate goals.
Ready to get started? Feel free to contact me directly anytime at 443-614-9179 or via email below. I look forward to the possibility of assisting you with your real estate needs.
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